Professional Development: Why develop in my company?

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The professional development of employees is a strategic issue for a company. Having a competent team is essential for the productivity, quality and competitiveness of a business — but to achieve this, it is necessary to invest in HR work to provide this guidance.

Find out why it is important to strengthen professional development in your company and improve your people management!

What you will see in this article:


What is Professional Development?
Professional development vs. personal development: how they relate
Most sought-after skills in the job market
How to adopt professional development practices

What is Professional Development?
Investing in self-improvement is essential for everyone, in california real estate agent email list ways. However, this need is even more evident in the context of work: investing in professional development is an essential stance to remain competitive in the market, whether for workers or companies.

How to motivate and engage generations Y and Z in the workplace
Basically, this concept means awakening new skills and strengthening existing competencies in the individual, making the professional increasingly productive, efficient, motivated and generating more results for the business.


Professional development is sought in different ways — the two main ones are through self-knowledge, recognizing individuals' strengths and weaknesses; and through training actions, with activities that work on certain skills that will positively impact the performance of tasks and internal dynamics.

The market is increasingly demanding, both for professionals and organizations: therefore, it is important that both invest in their continuous improvement so as not to lose ground and fall behind.

Professional development vs. personal development: how they relate
People develop different skills throughout their lives: at work; at school; with their family; with friends; in the community in general... These skills can often be used in different contexts. It is for this reason that group activities are encouraged from childhood, for example, as a way of stimulating the spirit of teamwork from the beginning.

Therefore, the gains achieved in personal development can also contribute to professional development. However, some people may perform certain skills well in their private lives, but have no interest in using them in their daily work routine for various reasons.


In this sense, HR and managers should not only rely on the skills that the employee already has — they should implement strategies to work on different qualities in their employees and team, strengthening them to build a team of talents that generates positive returns.