Reputation becomes quantifiable
Posted: Mon Feb 17, 2025 9:30 am
Positive is not always positive
It is striking that the way in which a text is written plays an important role in purchasing behaviour. For example, you would expect that when a review states 'best camera', the consumer is more inclined to buy this product. The opposite turns out to be true. The likely explanation is that consumers miss valuable information in the example mentioned. Only 'best camera' does not inspire much confidence in the person who wrote the review. It can be dismissed by the reader as insincere or fake.
Negative is not always negative
It also appears that negative reviews that are written in a reliable manner can increase cayman islands phone number list the sales of a product. One reason for this is that the consumer may think "if this is the only thing wrong with this product, then the rest of it must be a great product!" Negative reviews that are very specific and complete can contribute to positive sales of the product because they appear reliable.
Useful testimonials
The website brooksengland.com has divided their reviews into 'unsolicited testimonials' and a category 'unfiltered criticisms'. The latter section will undoubtedly be read more often by the potential customer. It gives a very open and transparent picture which contributes to the trust the consumer has in the product and the store.
It is striking that the way in which a text is written plays an important role in purchasing behaviour. For example, you would expect that when a review states 'best camera', the consumer is more inclined to buy this product. The opposite turns out to be true. The likely explanation is that consumers miss valuable information in the example mentioned. Only 'best camera' does not inspire much confidence in the person who wrote the review. It can be dismissed by the reader as insincere or fake.
Negative is not always negative
It also appears that negative reviews that are written in a reliable manner can increase cayman islands phone number list the sales of a product. One reason for this is that the consumer may think "if this is the only thing wrong with this product, then the rest of it must be a great product!" Negative reviews that are very specific and complete can contribute to positive sales of the product because they appear reliable.
Useful testimonials
The website brooksengland.com has divided their reviews into 'unsolicited testimonials' and a category 'unfiltered criticisms'. The latter section will undoubtedly be read more often by the potential customer. It gives a very open and transparent picture which contributes to the trust the consumer has in the product and the store.