Standing out as an organization through your employees is a trend that has received more attention in recent years. Employer Branding is an umbrella term in this. The Employer Branding Experience 2011 took place in Haarlem on November 3. A conference specifically about employer brands, recruitment and labor market communication. A series of international speakers held keynotes and presentations. This article provides an overview of the highlights of the day.
Brett Minichington is the keynote speaker at the Employer Branding Experience 2011. He is the author of the book Employer Brand Leadership – A Global Perspective and travels the world to spread his story about Employer Branding. Minchington will open the day in Haarlem and starts with a simple question to the audience: “Why would someone want to work for you or not?”. According to Minchington, this is what employer branding is all about.
Brett Minchington refers to the results of a study on Employer Branding. The responsibility cyprus phone number list for employer branding lies primarily with the Human Resources department. According to Minchington, Human Resources departments within organizations will have to think more about marketing. The demand for leaders within organizations who are involved in Employer Branding is growing, according to Minchington. A strategic approach is therefore important. To support this, Minchington has the 'framework' below. It is a pity that Minchington does not provide any further explanation of this in his keynote.takes/actions;
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IBM Guidelines
More about IBM's guidelines can be found via this link . For employer branding within IBM, the use of social media by employees means that the strategy and approach of employees must be adjusted accordingly. IBM wants to accept and respect that employees look outside the walls of the organization and are active in places that do not fall within the IBM infrastructure.