Vintage store Poppy's Parade proves that selling via Facebook doesn't have to be complicated
Posted: Mon Feb 17, 2025 10:10 am
In addition to its enormous reach, Facebook offers stores unique opportunities to build a solid relationship with its customers. By means of likes and wall posts, stores can easily stay in touch with their target group.
F-commerce 1.0: Facebook as a shop window
The first shops that appeared on Facebook mainly use Facebook as a 'shop window' to promote their assortment. When visitors actually want to buy the displayed product, they are directed to the regular webshop via a link. The transaction therefore takes place outside of Facebook. However, visitors can easily 'share' products on the Facebook page.
Babyandmegifts.com uses Facebook as a shop window, for real sales they refer to the 'regular' webshop
F-commerce 2.0: The unlimited possibilities of Facebook apps
Meanwhile, a new generation of Facebook shops has developed into 'real' shops: they offer the full range, a shopping cart and payment via credit card and Paypal. The unprecedented functionality and user experience of these shops has a technical explanation.
Asos offers an unprecedented user experience and functionality with the help of a Facebook application
Since early 2011 Facebook has abandoned its own programming language (FBML) and offers users the possibility to develop applications in iFrames. This allows you to develop applications in standard programming languages such as HTML, JavaScript, and CSS. This means that there are no longer any limitations compared to a 'normal' webshop. In addition, the e-commerce platform used plays a role: more and more platforms offer Facebook integration. This allows sellers to easily place and manage the assortment for both the 'normal' webshop and the Facebook store.
It doesn't have to be complicated
Facebook offers opportunities for both large e-tailers and smaller players. Poppy's Parade proves that czech republic phone number list F-commerce doesn't have to be complicated : a vintage shop that sells exclusively via Facebook.
The concept of Poppy's Parade is as simple as it is effective: every day Poppy's posts a number of Vintage clothing items. Through the 'likes' the regular followers are immediately informed of the new post. The first visitor who writes the word *SOLD* under the photo is the lucky buyer. Poppy then sends the invoice and after payment the item is sent by post. Most items are sold within a few minutes.
Getting Started with F-Commerce
Facebook promises to play a major role in the e-commerce landscape and e-tailers who respond to this in time will reap many benefits. The example of Poppy's Parade proves that setting up a Facebook shop does not have to be complicated. Whether you use Facebook as a showcase for your assortment or bring your entire store to Facebook via Facebook apps, the most important thing is to actually get started. Keep the following tips in mind:
investigate the technical possibilities to link your e-commerce platform with your Facebook environment,
use the Wall to promote your products: for your loyal followers the Wall is the most important landing page,
Facebook is all about images, so make sure you offer high-quality product photography.
F-commerce 1.0: Facebook as a shop window
The first shops that appeared on Facebook mainly use Facebook as a 'shop window' to promote their assortment. When visitors actually want to buy the displayed product, they are directed to the regular webshop via a link. The transaction therefore takes place outside of Facebook. However, visitors can easily 'share' products on the Facebook page.
Babyandmegifts.com uses Facebook as a shop window, for real sales they refer to the 'regular' webshop
F-commerce 2.0: The unlimited possibilities of Facebook apps
Meanwhile, a new generation of Facebook shops has developed into 'real' shops: they offer the full range, a shopping cart and payment via credit card and Paypal. The unprecedented functionality and user experience of these shops has a technical explanation.
Asos offers an unprecedented user experience and functionality with the help of a Facebook application
Since early 2011 Facebook has abandoned its own programming language (FBML) and offers users the possibility to develop applications in iFrames. This allows you to develop applications in standard programming languages such as HTML, JavaScript, and CSS. This means that there are no longer any limitations compared to a 'normal' webshop. In addition, the e-commerce platform used plays a role: more and more platforms offer Facebook integration. This allows sellers to easily place and manage the assortment for both the 'normal' webshop and the Facebook store.
It doesn't have to be complicated
Facebook offers opportunities for both large e-tailers and smaller players. Poppy's Parade proves that czech republic phone number list F-commerce doesn't have to be complicated : a vintage shop that sells exclusively via Facebook.
The concept of Poppy's Parade is as simple as it is effective: every day Poppy's posts a number of Vintage clothing items. Through the 'likes' the regular followers are immediately informed of the new post. The first visitor who writes the word *SOLD* under the photo is the lucky buyer. Poppy then sends the invoice and after payment the item is sent by post. Most items are sold within a few minutes.
Getting Started with F-Commerce
Facebook promises to play a major role in the e-commerce landscape and e-tailers who respond to this in time will reap many benefits. The example of Poppy's Parade proves that setting up a Facebook shop does not have to be complicated. Whether you use Facebook as a showcase for your assortment or bring your entire store to Facebook via Facebook apps, the most important thing is to actually get started. Keep the following tips in mind:
investigate the technical possibilities to link your e-commerce platform with your Facebook environment,
use the Wall to promote your products: for your loyal followers the Wall is the most important landing page,
Facebook is all about images, so make sure you offer high-quality product photography.