Can it be better? Yes, says Mulders. The first two phases can be better filled in by the travel industry. A lot of sites are visited before actually booking. According to him, Google Flights will ensure that the consumer has to visit fewer sites and arrives well prepared at the required site to book.
In addition, there are opportunities for the travel industry to inspire consumers more. According to Mulders, denmark phone number list the destination in particular offers opportunities to make people dream, he calls that: 'Own a Destination'. As an example, he mentions the KLM iFly magazine , which is published bimonthly. The iFly Magazine, for example, contains beautifully designed interactive articles about destinations such as Barcelona and Rome. It is especially important that the information can be shared in order to inspire others, in other words: 'help people tell their stories' with good content and handy applications, Mulders argues. ' Fairmont Hotels and Resorts ' shows how you can give substance to this (Fairmont Photobooks). The fact that the social aspect is also increasingly important at Google is also evident from the fact that the use of Google +1 will be rewarded in the search results, because it concerns relevant information.