What can be found online about your customers?
Posted: Mon Feb 17, 2025 10:19 am
Kloutscore (or peer index). Klout indicates someone's online influence, this way you also know which of your customers has the most online influence.
You can import usernames of the same person on Twitter/ Facebook/ Hyves/ LinkedIn based on an email address and link them to the profile (see also this tool ), very handy! You then already know which of your customers can share via social media!
Who is a promoter of your brand? Through social reputation software you can find out who talks (positively) about your brand on social media, forums and blogs with which usernames. Who are these promoters and what is their influence? It only becomes really interesting when you can add this data to your profile database. For a few dollars a month you can already gain insight through a tool like SproutSocial or the Dutch Coosto.
Who are the blog/forum owners where your brand is being talked abou dominican republic phone number list and what is their email address? Save it to your database.
Campaigns
Now that you have collected all this data, you may have noticed something. The biggest promoters have often been in contact with your company. 10 to 1 that your customer service will even recognize their names personally, as the Theater aan de Parade in Den Bosch also noticed during their VipaandeParade campaign. During that campaign, people could sign up to fill a guest list for their favorite show. The largest guest list consisted of 600 people. This data gives you a range of possibilities for follow-up campaigns in which you will involve the social network.
And now the fun begins! You can start campaigns right away with the examples I gave in the first article . You can run these campaigns all year round and in this way you use your existing customers as retention marketers, promoters, inspirators, salespeople and lead generators. For example, run an automatic email campaign to ask existing new customers about their experiences, ask them to promote your company if they are enthusiastic. Or specifically approach your most influential customers by letting them try out new products. If customers want to stop using your product or service, show them that their friends are still using your product and so on. Try and experiment. It's all up to you!
You can import usernames of the same person on Twitter/ Facebook/ Hyves/ LinkedIn based on an email address and link them to the profile (see also this tool ), very handy! You then already know which of your customers can share via social media!
Who is a promoter of your brand? Through social reputation software you can find out who talks (positively) about your brand on social media, forums and blogs with which usernames. Who are these promoters and what is their influence? It only becomes really interesting when you can add this data to your profile database. For a few dollars a month you can already gain insight through a tool like SproutSocial or the Dutch Coosto.
Who are the blog/forum owners where your brand is being talked abou dominican republic phone number list and what is their email address? Save it to your database.
Campaigns
Now that you have collected all this data, you may have noticed something. The biggest promoters have often been in contact with your company. 10 to 1 that your customer service will even recognize their names personally, as the Theater aan de Parade in Den Bosch also noticed during their VipaandeParade campaign. During that campaign, people could sign up to fill a guest list for their favorite show. The largest guest list consisted of 600 people. This data gives you a range of possibilities for follow-up campaigns in which you will involve the social network.
And now the fun begins! You can start campaigns right away with the examples I gave in the first article . You can run these campaigns all year round and in this way you use your existing customers as retention marketers, promoters, inspirators, salespeople and lead generators. For example, run an automatic email campaign to ask existing new customers about their experiences, ask them to promote your company if they are enthusiastic. Or specifically approach your most influential customers by letting them try out new products. If customers want to stop using your product or service, show them that their friends are still using your product and so on. Try and experiment. It's all up to you!