What are the 3 basics for good website SEO?

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The world of search engine optimization ( SEO ) is complex and confusing. But don't worry, we have summarized the three most important basics for good website SEO for you!

SEO – what is it actually?
SEO is the abbreviation for "Search Engine Optimization" and describes the art of designing a website so that it is easier to find by search engines such as Google or Bing. The better your web presence is indexed by Google, the higher the chances that users will reach your site. What exactly does that mean? As a website operator, you first car owner database have to ask yourself the question: What search terms do my customers use when they search for my service or product? These keywords should then be placed as best as possible on your website - in the meta description, in the title tags, but also in the content itself. This way you can ensure that Google classifies your website as relevant for the respective search queries and displays it higher up in the search results.

But SEO is not just a question of the right keywords. The loading time of your website, user-friendliness and incoming links to the website also play a role. It is particularly important to build a good link profile when it comes to links. Many SEO experts even recommend buying backlinks in order to achieve the best results. Google evaluates all of these factors to find out which results best match a search query.