Yesterday the annual conference Search Engine Strategies 2011 was held in Amsterdam. The focus in the different sessions was on search marketing, both SEO and SEA, but also affiliate marketing for example. The keynote session of Martin MacDonald was especially interesting and inspiring.
First, a little about the man himself. Martin MacDonald works as Head of SEO for OMD, a marketing agency estonia phone number list with clients such as Pepsi, McDonald's and Virgin Records. So he has a lot to say about SEO and how to apply it in large companies. And although his session was entitled 'The Future of SEO', he mainly discussed the application of SEO in a large corporate environment. This topic was further explored by Sander Tamaëla in his session on harnessing the power of the organization in relation to SEO. This session is also discussed in this article.
Martin started his vision on the future of SEO with a short retrospective. Where in the past the SERPs (search engine result pages) were mainly dominated by cowboys with tricks, such as keyword stuffing and buying links, the focus is currently and in the (near) future shifting to content and social networking.