Reference - what is it and why is it needed?

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A reference is an example or pattern that is used as a guide when creating a new product, project or work. In the context of design, art, marketing or advertising, references help to set a direction, inspire an idea and create something new based on existing examples. References can be used in a variety of areas - from logo design to creating an advertising campaign.

In this article, we will look at what a reference is, what types of references exist, and how to use them to improve the creative process.

What is a reference?
Reference (from English reference ) is visual, text or audio material that is used as a guide or example when creating a indonesia whatsapp data project. It can be a photo, illustration, article, video, melody or other material that helps to better understand what the final result should be.

The main purposes of using references :

Simplifying the creative process. Reference helps to quickly convey an idea and set a direction.
Inspiration: References can inspire and help you develop a unique style or approach.