Social Media Content Planning: Mistakes to Avoid with Semrush

[Irfanabdulla1111]

A social media content calendar is a must-have tool for most marketing professionals.

It reflects all the key dates of your business, helps you stay organized and keep your posts consistent, and optimizes your team's efforts.

These are just a few of the reasons why planning an editorial calendar is one of the most essential steps for social media professionals.

At the same time, it's easy to get lost in the routine of planning an editorial calendar and neglect strategic goals.

In this article, we'll point out some of the mistakes most Social Media Managers make when planning a content calendar and show you how SEMrush tools can help you avoid them.

Mistake #1: Forgetting efficiency
Small, routine tasks are the ones that most often cause us to lose sight of the strategy.

When you arrive at work each morning, the juggling act of tackling pending tasks begins, such as responding to comments, updating your posting schedule, checking the news, tweeting, etc.

When you're done, at the end of the day, there's not a shred of mental energy left to focus on strategy.

If you don't make an effort to optimize your routine, you'll never have time to focus on the essential things that really help your business.

SEMrush has developed a series of solutions that will help you automate your routine, saving time that you can dedicate to strategic planning.

Automate your calendar and publications
SEMrush's social media publishing tool simplifies the process of scheduling and publishing your updates in many ways.

It allows you to schedule content for your Facebook, Twitter and LinkedIn profiles in a single tab, create a custom publishing calendar and set your personal goals.

Posting to multiple profiles at once
Additionally, the tool allows you to create drafts, schedule and publish email list singapore content on Facebook (company pages), LinkedIn, Instagram (schedule, don't publish), Twitter and Pinterest without leaving the SEMrush interface.

To select the social network you want to post on, simply connect them and choose the one you want from the menu you'll find just above the posting wizard:


Planning content on social media - Social Media Poster
Automatic image search
If you enter the URL of the content you want to share, the images present at that URL will be automatically selected.

Select the image you want to accompany your post by clicking on it.

You can also see a preview of what your post will look like on each of the social networks you've selected.