Yesterday, the renowned research agency Nielsen published its Social Media Report for Q3 of 2011. The results of the research show trends and patterns in the field of social media use in the United States and other important countries. Unfortunately, the Netherlands was not included in this research, but many trends can be translated to the Dutch market. In this article the most important results of the research.
In the United States, social media already account for more than a quarter of all time spent on the Internet. This is more than online gaming, email and search. In addition, social media is growing so fast that 4 out of 5 Internet users use social networks in one way or another. The most emerging social site in America is Tumblr.com .
Facebook dominates everything
Nielsen Research - Social Media Report Q3 2011 (Most Visited Websites)The research also guatemala phone number list showed that Facebook is so big that it is visited more often than any other website. In the top 10 of America, blog sites are mainly found (Blogger, WordPress) and Twitter is high in terms of visitor numbers. In terms of the average time that social media users spend per website, Facebook is also miles ahead of other social channels. Twitter is mainly used by 25 to 34 year olds, largely via smartphones.