Targeting by profession and education

[rifat28dddd]

Behavior and Interest Targeting
Why is it needed? Behavior and interest targeting segments users into groups that are interested in a specific topic. For example, it allows you to select car enthusiasts and show them thematic events.

What is its special feature? Robots segment visitors into groups based on their interaction with the content of sites or publics. Thus, the "Crypta" algorithm works in Yandex Direct. It analyzes user behavior by various parameters, including search queries, viewed sites, and time spent online.

Social networks analyze visitors' interactions with content and ads and collect information automatically.

It is advisable to segment the audience into south africa telegram data segments of up to 200,000 people. This will reduce the number of erroneous "clicks".

Who is it suitable for? Behavioral targeting is suitable for companies promoting products based on interests. For example, a brand of natural cosmetics in eco-friendly packaging can offer products to women who care about the state of the external environment.


What is it for? To search for an audience by educational institutions, professions and positions. You can set the level of education and year of graduation from the university. That is, targeting by education and profession is aimed at an audience with a certain qualification or profession, for example, teachers, cosmetologists or directors.