In the era of Web 2.0, where consumers are bombarded with advertising messages on a daily basis, it is becoming increasingly challenging for an organization to convey its message. Today's consumer is self-entrepreneurial, skeptical and knows how to orient themselves thoroughly online. During my internship at an international media operator, social media and a Business to User approach turned out to be a 'hot item'.
Social media offer advertisers the opportunity to significantly increase the connection with the target group, provided that this strategy is aligned with the existing core values of the organization. In addition, the strategy should be approached with a long-term vision and be structurally embedded in all business processes. However, applying the right approach in the right way is often underestimated.
How can you, as an organization, make the right choices on a rational and emotional india phone number list level in advertising with social media? How do you effectively apply social media as part of the marketing strategy? Traditional marketing techniques are often questioned. In addition, measuring instruments to evaluate traditional marketing campaigns do not necessarily work on similar campaigns via social media.