Since the concept was devised
Posted: Tue Feb 18, 2025 4:13 am
Early May this year, the Telegraaf Media Group launched an online platform for the freelance delivery organization: KrantCafe! On the platform, some 7,000 deliverers, distributors, depot holders and transporters who normally work separately from each other come into contact with each other. Not a social network, not an intranet, but a platform that is in between: specifically developed to build a bridge between the main organization and the deliverers involved.
I have been involved with KrantCafe as a project manager and concept designer. At KiwiMedia, we were asked to start up this platform, after which we arrived at the final concept implementation together with TMG Distribution. In this article, I describe our experiences.
With around 550 unique visitors and 2,500 page views per day, the platform is doing ivory coast phone number list well after three months (after the launch peak). But what is behind this success? What components does the platform consist of, which components work best and why? And could it work in multiple organizations? A case study and analysis.
Need and fulfillment
Hendrik-Jan Griffioen, responsible for KrantCafe at TMG Distributie: “Delivery is a lonely profession. Precisely because delivery people are often on the road alone, they need a place where they can exchange experiences with others. Conversely, TMG Distributie likes to hear what is going on. That is how the idea came about to facilitate this group with our own platform.”
The power of the platform lies in the combination of practical matters and 'fun' . The practical matters are the online offering of compensation specifications, running lists and other distribution related information. The fun part is aimed at communicating actions and news from the delivery organization and to promote social interaction between the delivery people.
I have been involved with KrantCafe as a project manager and concept designer. At KiwiMedia, we were asked to start up this platform, after which we arrived at the final concept implementation together with TMG Distribution. In this article, I describe our experiences.
With around 550 unique visitors and 2,500 page views per day, the platform is doing ivory coast phone number list well after three months (after the launch peak). But what is behind this success? What components does the platform consist of, which components work best and why? And could it work in multiple organizations? A case study and analysis.
Need and fulfillment
Hendrik-Jan Griffioen, responsible for KrantCafe at TMG Distributie: “Delivery is a lonely profession. Precisely because delivery people are often on the road alone, they need a place where they can exchange experiences with others. Conversely, TMG Distributie likes to hear what is going on. That is how the idea came about to facilitate this group with our own platform.”
The power of the platform lies in the combination of practical matters and 'fun' . The practical matters are the online offering of compensation specifications, running lists and other distribution related information. The fun part is aimed at communicating actions and news from the delivery organization and to promote social interaction between the delivery people.