Similarly, also be aware of metrics that are not unique, so that you do not then apply counter metrics, which will skew your data. Items such as clicks and pageviews are incremental and will therefore increase each time the event occurs, counting multiple entries from the same visitor.
On the other hand, items such as unique clicks, unique pageviews and sessions are deduplicated, meaning that each entry is only counted once per visitor (unless the visitor clears their visitor ID cookie, or it expires).
Reason 4: Differing time zones
If the two reporting tools that you are using have different time ecuador phone number zones configured, then the data will not align when you look at daily numbers.
What does each report show?
Traffic volume
User demographics (age, location, etc)
Time spent on site
Page load speeds
Content drilldown
Bounce rate
Pardot adds another aspect to this by answering the question as to who this data applies to. This information is absolutely game-changing as it allows your team to reach out to the right people at the right time, which will ultimately increase your conversions.
What data is sent to Pardot from Google Analytics?
Once you set up the connector, you will notice that a new section appears in your Prospect records under Google Analytics’. This is where you will see the parameters from the UTM link that the prospect accessed your site with.
UTM stands for Urchin Tracking Module, which is a small bit of code at the end of a URL, and the Google Analytics connector pulls these UTM parameters into the new Prospect fields. Keep in mind that this only works on the first touch for new prospects - the values will not populate retroactively for existing prospects.
You can also allow the connector to automatically create Pardot Campaigns from the utm_campaign field. When this option is enabled, the GA campaign will override the field that Pardot would have captured, and the utm_source value will also be overridden.
However, do NOT turn on this option if you are using Connected Campaigns. It will result in extra campaigns being created that are wildly different to your existing campaign.
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Recommended Solution
Create a remote connection using the Google Analytics connector to sync Google Analytics data to Tableau CRM (formally Einstein Analytics).
Connection Details
Use a Google service account instead of a user account to grant access to y