Marketing audit
Posted: Tue Feb 18, 2025 4:18 am
Author: Sarah White , British specialist in advertising, product promotion, pricing and sales. The material is published in an abridged translation from English.
Marketing auditing is a common slovenia whatsapp data in the arsenal of any marketing person. You will find it discussed in many marketing books, usually under a heading such as "Assessing Internal Market Needs."
For the past ten years, I have worked in graphic design and advertising. As I have interacted with different businesses and assessed their needs, I have developed my own version of a marketing audit. It changed a lot in the early years, and then crystallized into the framework you will find in this article. Let's start with the facts.
Who are you and what do you do?
Every company has its own unique history, organizational structure, products, and goals. Identifying these positions helps us to find our place, so we will begin our marketing audit with an enterprise analysis.
Global challenge and perspective
To start slowly and with the easiest, let's start with a question that describes the company like a census. Only here the question is not demographically focused, but concerns the global task of your company and the prospect. The global task shows what problems your company helps solve for customers - what values you provide them. Your prospect reflects the place where you see your company, for example, in five years. It is necessary to understand the global task and the prospect well, because they reflect the goals of your business and show the direction and tasks for the future.
Marketing auditing is a common slovenia whatsapp data in the arsenal of any marketing person. You will find it discussed in many marketing books, usually under a heading such as "Assessing Internal Market Needs."
For the past ten years, I have worked in graphic design and advertising. As I have interacted with different businesses and assessed their needs, I have developed my own version of a marketing audit. It changed a lot in the early years, and then crystallized into the framework you will find in this article. Let's start with the facts.
Who are you and what do you do?
Every company has its own unique history, organizational structure, products, and goals. Identifying these positions helps us to find our place, so we will begin our marketing audit with an enterprise analysis.
Global challenge and perspective
To start slowly and with the easiest, let's start with a question that describes the company like a census. Only here the question is not demographically focused, but concerns the global task of your company and the prospect. The global task shows what problems your company helps solve for customers - what values you provide them. Your prospect reflects the place where you see your company, for example, in five years. It is necessary to understand the global task and the prospect well, because they reflect the goals of your business and show the direction and tasks for the future.