The Google shoe fits us all3. Google as a power-hungry person
Google buys competitors . Sometimes to rebrand a company or integrate it into a new branch of service. Sometimes to eliminate competition in the market. A small selection: AdMob, Admeld, Aardvark, reMail, DocVerse, SocialDeck, Quicksee, BeatThatQuote. Google mainly targets young companies that are active in social networks, mobile technology, graphic advertising and the travel industry. New initiatives that come in Google's wake have little chance. The takeover of Ruba.com in 2010 led to indignation from users who had filled the site with travel reports for years. The site full of user generated content was shut down.
4. Google as a cheater
Google manipulates rankings for its own gain or out of spite. For example, a number of Walloon newspapers recently disappeared from the general index, after complaints from those same newspapers about their inclusion in Google News. Google works with lists, with which certain web pages are blocked in the search results, or are placed lower or higher. According to Expedia and TripAdvisor, among others, Google abuses its dominance in the search engine market to refer visitors to its own services.
Google Chrome is King5. Google as cyclops
Google's algorithm is so important that entire websites are being rebuilt to achieve higher rankings. Example: Google does not use the meta keywords tag and meta description tag in ranking its search results. So they are used less in websites. Another example: Google launches a new toy that has an effect on the listings. Whoosh, and everyone starts using it for that reason. In this way, the giant creates a country of the blind. And guess who King One-Eye is...
6. Google as a burglar
Google is stealing the privacy of the individual. The company was “negligent” in the way its Street View cars collected highly personal data from millions of unsuspecting victims. Email addresses, Facebook accounts, passwords, and medical and financial records were stored, but still not destroyed. And pending a court ruling, Google appears not to be planning to do so.
Movie: Gmail Man, an attack on Google by Microsoft?
https://www.youtube.com/watch?v=yXqrTfO ... re=related
Google as God - photo Tyler Olson7. Google as God
God is omniscient. God is omnipotent, so present everywhere. God has omnipotence. God has answers to all our questions. Enter Google where God is and see that it is – almost – correct. The company already has its own church and the ambition to penetrate even further into all facets of our lives. We know that great power in the hands of organizations encourages abuse, but no evil is expected from Google.
All our actions, search preferences and personal data are collected and reused by Google as much as possible. Google seems free, but we pay with our data, which the company monetizes elsewhere. What is left of the motto ' Don't be evil '? One thing is certain: if Google were a person, he would have an innocent look and beautiful blue eyes. But he would sell his own mother-in-law for data.
9. Google as a know-it-all
People follow Google's latest like sheep. Google plays the market (like Apple does) by creating artificial jamaica phone number list scarcity: invites only! What is scarce must be attractive. Smooth and promising videos on YouTube (also from Google) do the rest. We'll see what comes of it: Google Wave and Google Buzz don't amount to much when the hype is over.
Google+ is – besides a social network – the prelude to further targeting the search experience. The personal algorithm will soon be tailored to your surfing behavior, your preferences and that of your circles . Is it desirable that you only find what suits you? Google is not an encyclopedia that offers everyone the same thing. The radical anarchist finds different results than the spiritual birdwatcher. And that raises ethical questions, to say the least.
10. Google as an energy guzzler
The server park that Google runs on worldwide consumes an incredible amount of energy and is bad for the environment. Calculate: 40 billion searches per year. And the energy required for one search can power an energy-saving light bulb for one hour. Climate-neutral alternatives such as Ecosia are left behind by Google's monopoly position.
11. Google as…
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This article is partly inspired by 2 excellent articles by Marie-José Klaver in InformatieProfessional (no. 1/2 and 03, 2011) and a column by Max Pam. The initial idea came from Rutger Steenbergen .