We must aim for an impactful ending so that the user retains the positive part of the experience for longer
Posted: Mon Dec 23, 2024 10:25 am
The sum of positive moments, the correct management of negative moments, and a final result that meets the consumer's expectations will make the experience be remembered as positive and will make them want to relive it with the same or similar product.
Experiential marketing in the digital field
While experiential marketing is associated with physical events or spaces, digital media has made it possible to provide experiences to users through virtual means.
As an example, we can mention the YouTube videos that we watch over and over again over time, simply because they contain all the elements that interest us.
While the novelty factor tends to attract attention and arouse the curiosity of viewers, it is not an indispensable requirement to create a positive experience.
In fact, the user may be so absorbed in looking at the new format all mobile company name list that he or she loses sight of the message it conveys.
One factor that does have an influence is the multi-sensory nature of the experience. This is something that video game creators know very well.
Simultaneously stimulating the sense of sight, with regard to color, depth and movement; the sense of hearing, through music and omnidirectional ambient sound; and the sense of touch, through the vibration of the controls, produces a feedback that obviously coincides with the moment of greatest satisfaction within the game.
For an experience to be relevant, it is necessary to correctly understand what the brand wants to communicate; at this point, storytelling is crucial in the strategy to be executed.
To create memorable experiences, you have to tell a story. The mistake some brands make is trying a marketing strategy when there is nothing new to tell. They do brand exposure, but there is no conversation.
In conclusion, we can say that experiential marketing is the tool that companies have to stand out from the competition and generate value for the consumer.
Thanks to experiential marketing, a company can redefine its consumer engagement strategy and redirect advertising resources to achieve that level of brand positioning in the minds of its consumers that will make it a benchmark within its sector.
Experiential marketing in the digital field
While experiential marketing is associated with physical events or spaces, digital media has made it possible to provide experiences to users through virtual means.
As an example, we can mention the YouTube videos that we watch over and over again over time, simply because they contain all the elements that interest us.
While the novelty factor tends to attract attention and arouse the curiosity of viewers, it is not an indispensable requirement to create a positive experience.
In fact, the user may be so absorbed in looking at the new format all mobile company name list that he or she loses sight of the message it conveys.
One factor that does have an influence is the multi-sensory nature of the experience. This is something that video game creators know very well.
Simultaneously stimulating the sense of sight, with regard to color, depth and movement; the sense of hearing, through music and omnidirectional ambient sound; and the sense of touch, through the vibration of the controls, produces a feedback that obviously coincides with the moment of greatest satisfaction within the game.
For an experience to be relevant, it is necessary to correctly understand what the brand wants to communicate; at this point, storytelling is crucial in the strategy to be executed.
To create memorable experiences, you have to tell a story. The mistake some brands make is trying a marketing strategy when there is nothing new to tell. They do brand exposure, but there is no conversation.
In conclusion, we can say that experiential marketing is the tool that companies have to stand out from the competition and generate value for the consumer.
Thanks to experiential marketing, a company can redefine its consumer engagement strategy and redirect advertising resources to achieve that level of brand positioning in the minds of its consumers that will make it a benchmark within its sector.