Social media are, to say the least, quite established in the daily life of the Dutch consumer. The smartphone is the last thing we see when we go to bed and the first thing we grab when we get up. Low-threshold communication about all kinds of things. Not only positive things, but also negative ones. Annoyances about telecom providers, banks, insurers, you name it. They are guaranteed to come up. Clearly recognizable by the unmissable hashtag ' #fail '.
Monitoring such messages is a first step to signal negative sounds early. Fortunately, there are already a lot of companies that do this. Even if it is the basic settings in a Hootsuite or Tweetdeck. A sigh of relief, we monitor. However, this is of little use if the organization is not set up to also act on an acute situation.
Let's not exaggerate the influence of Twitter, for example. The vast majority of the Netherla japan phone number list nds is not yet on the microblog. But it is a channel to signal incipient fires. Moreover, the image of a large organization is less likely to be damaged than that of a small organization and the first group is more likely to experience incidents. But is that a reason to do nothing? To leave online discussions open so that they can always be found? When something 'explodes' on Twitter, there is a good chance that it will also appear on the radar of a journalist. If the subject or the name of the organization is interesting enough, the story can spread like wildfire to the rest of online and offline Netherlands. For example, Ziggo is currently a topic of conversation thanks to the Consumers' Association. On Twitter, but also on various blogs and in the 'traditional' media. Ziggo is not clearly visible in the discussion and therefore has no voice. This is of course also a strategy, but in the meantime the news is spreading in various online and offline media.