About consumer loyalty or “one to one”
Posted: Tue Feb 18, 2025 4:24 am
In the conditions of tough market competition, low price and mass advertising are not yet a guarantee of sales. There is no shortage of goods and services, but there is a shortage of buyers, and, in fact, the competitive struggle between manufacturers and sellers has long been reduced to a fight for consumer wallets.
The buyer reacts indifferently to calls to buy a product - he is tired of massive advertising propaganda and slogans. You can invest huge amounts of money in the promotion of new brands and not get sri lanka whatsapp data return on it. Price wars are also not justified, since a low price can be followed by equally low quality, and the consumer requires more from the seller than just an offer to save on a purchase.
Look in your wallet and count the number of discount cards in it. How often and do you use all of them? Until now, the most correct and priority are considered to be one-time, but quick sales. And marketing services see the first task as ensuring the uniqueness of the product and its attractiveness to the maximum possible number of consumers. Well, their second task is to select the so-called target audience and convincingly inform it about the advantages of the product.
Yes, it is easier this way - spend money on advertising and attract new customers with it, and when they come once or twice, traditionally try to lure them into the group of regular users with a discount system. Until a certain time, this mechanism worked, but now you can often encounter the bewilderment of the marketer about the fact that the share of discount card holders who do not make purchases is constantly increasing.
Today's market situation dictates a different approach to the consumer if you really need to win his loyalty. A reorientation from a new client to a current client is needed. Few companies are ready for changes of this kind, but those whose marketing policy has been radically changed have a higher priority in the market in the fight for the buyer.
So, we are working on creating our own customer loyalty program. Discounts and low prices are not the primary factors – the consumer is ready for constant cooperation with the company if there is an incentive and motivation, which can be demonstrated in anything (compensation, provision of information, accompanying service, etc.), but one thing must remain indispensable – compliance with the interests of the client, honesty and respect for him.
The buyer reacts indifferently to calls to buy a product - he is tired of massive advertising propaganda and slogans. You can invest huge amounts of money in the promotion of new brands and not get sri lanka whatsapp data return on it. Price wars are also not justified, since a low price can be followed by equally low quality, and the consumer requires more from the seller than just an offer to save on a purchase.
Look in your wallet and count the number of discount cards in it. How often and do you use all of them? Until now, the most correct and priority are considered to be one-time, but quick sales. And marketing services see the first task as ensuring the uniqueness of the product and its attractiveness to the maximum possible number of consumers. Well, their second task is to select the so-called target audience and convincingly inform it about the advantages of the product.
Yes, it is easier this way - spend money on advertising and attract new customers with it, and when they come once or twice, traditionally try to lure them into the group of regular users with a discount system. Until a certain time, this mechanism worked, but now you can often encounter the bewilderment of the marketer about the fact that the share of discount card holders who do not make purchases is constantly increasing.
Today's market situation dictates a different approach to the consumer if you really need to win his loyalty. A reorientation from a new client to a current client is needed. Few companies are ready for changes of this kind, but those whose marketing policy has been radically changed have a higher priority in the market in the fight for the buyer.
So, we are working on creating our own customer loyalty program. Discounts and low prices are not the primary factors – the consumer is ready for constant cooperation with the company if there is an incentive and motivation, which can be demonstrated in anything (compensation, provision of information, accompanying service, etc.), but one thing must remain indispensable – compliance with the interests of the client, honesty and respect for him.