Gather and analyze customer data
Posted: Tue Feb 18, 2025 4:25 am
Customer journey mapping for B2B marketers
Used to gain an understanding of how people interact with your brand at various stages, customer journey mapping is a valuable exercise. Here’s how you can do it:
1. Define your customer journey stages
The framework laid out above serves as a standard paradigm, but customer journeys can be customized and configured according to the business model and marketing strategy.
For example, a SaaS brand selling a subscription-based service south africa telegram data will place a greater emphasis on the retention stage compared to a manufacturing supplier that mostly engages in one-time sales. Another company might have an entire stage dedicated to referrals and advocacy.
2. Research and understand customer touchpoints
These are the pins you can place in your proverbial map – the key channels, platforms and destinations where customers encounter or interact with your brand along their journey. These can include your website, social media, search result pages, email, customer reviews, influencer content, and much more.
3.
Here’s where you start digging into the data you have available – first-party or zero-party data is most durable and dependable these days – and start to develop some insights to inform your customer journey map. You’ll want to associate different touchpoints, actions, and keywords with different stages using an intent-based approach.
Used to gain an understanding of how people interact with your brand at various stages, customer journey mapping is a valuable exercise. Here’s how you can do it:
1. Define your customer journey stages
The framework laid out above serves as a standard paradigm, but customer journeys can be customized and configured according to the business model and marketing strategy.
For example, a SaaS brand selling a subscription-based service south africa telegram data will place a greater emphasis on the retention stage compared to a manufacturing supplier that mostly engages in one-time sales. Another company might have an entire stage dedicated to referrals and advocacy.
2. Research and understand customer touchpoints
These are the pins you can place in your proverbial map – the key channels, platforms and destinations where customers encounter or interact with your brand along their journey. These can include your website, social media, search result pages, email, customer reviews, influencer content, and much more.
3.
Here’s where you start digging into the data you have available – first-party or zero-party data is most durable and dependable these days – and start to develop some insights to inform your customer journey map. You’ll want to associate different touchpoints, actions, and keywords with different stages using an intent-based approach.