Will lead the partnership as a brand ambassador, raising awareness of the importance of education beyond professional sport.
Professor Ray Lloyd , Executive Vice President of GEDU, said: “We are very proud to establish this partnership with PCA, which is an important reflection of our commitment to providing transformative and highquality educational opportunities to as many people as possible.
During my career, I have had the privilege of working with top athletes from multiple sports, including cricket, and I know the sacrifices they make to excel in their chosen sport, often missing out on the chance to achieve the seniority they deserve.
The partnership aims to help PCA members gain relevant qualifications and be fully prepared to start a new career and make the most of their strengths after their career ends.
We are also very pleased to be working with Sir Alastair Cook as our malaysia phone number list Global Brand Ambassador. Not only is he one of the greatest figures in the history of world cricket, his words and deeds throughout his career have been exemplary, fully demonstrating values that are completely consistent with those of the GEDU Group. "
Ian Thomas, PCA Director of Member Services Marketing, said: “As FutureConference enters its ninth year in , PCA is delighted to welcome GEDU to this flagship event, which is a key part of our personal development and wellbeing programme.