Additional strategies to improve the

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Make sure the landing pages your ads lead to are optimized for conversion. They should be relevant to the search query and have clear calls to action.
Step 7: Testing and Analytics
Testing different versions of ads and landing pages will help you understand what works best for your audience. Use analytics to track performance and make adjustments to your ad campaign.
marketing, direct, advertising
effectiveness of advertising in Yandex Direct
After developing the structure of business owner data the advertising campaign and creating advertisements, it is important to consider additional strategies that will help increase the effectiveness of your advertising in Yandex Direct.
Step 8: Retargeting
Retargeting allows you to show ads to users who have already visited your site but have not converted. This helps increase the likelihood that the user will return to your site and make a purchase.
Step 9: Audience Segmentation
Segment your audience based on their behavior, interests, and demographics. This will allow you to create more personalized advertising campaigns that better meet the needs of different user groups.
Step 10: Using UTM tags
To track the effectiveness of advertising campaigns, use UTM tags. They will help you understand where visitors come from and which advertising channels are the most effective.