10 years ago, Microsoft did not see Google as a competitor or threat. Now it is a tough battle. Google, in turn, saw only too late that Facebook is a threat to search. At the moment, Facebook is in a relatively luxurious position, with little direct competition. But where 1 party makes nice profits, new competitors quickly appear. See for example Google's new attempt to set up a social network with Google+ . To date, Google has missed the mark when it comes to setting up its own social network. With Google+, they are trying again. If Google does not succeed, there is always the chance that one day another party will succeed in surpassing Facebook.
From a risk management perspective, if you were to consider a 50% chance of a profit decline (or worse) luxembourg phone number list over the next 20 years, investing in Facebook shares at a $100 billion valuation doesn't sound very attractive.
With 750 million profiles , Facebook is the largest network on earth. However, growth cannot continue indefinitely. Hypothetically, the limit is 7 billion people. In practice, however, it is much lower. For example, access is restricted or prohibited in some countries. Think of a country like China, with 1.3 billion inhabitants. But other regimes, who do not share our views on democracy and freedom of speech, also like to block sites like Facebook. In addition, not everyone joins a social network. In countries like the United States and Canada, the saturation point seems to have been reached more or less . Although Facebook itself indicates that it is still growing in the US and Canada, the growth rate is no longer what it used to be. Facebook will probably continue to grow for a number of years, but sooner or later it will run out of steam.