on the other hand, there could be a social way of thinking, namely wanting to connect people within the organization. The media are then mainly intended to make people work together better. The mountain of research that has now been published on why digital collaboration is so difficult also urges caution here. For example, a digital Community of Practice does not just happen when the manager snaps his fingers. Nevertheless, the confidence that it must be possible does not seem to be any less.
Then and now
We can draw a parallel here with the knowledge platforms version 1.0., which were also malta phone number list introduced in full force. Critics were dismissed as old-fashioned, that they did not move with the times, and that as a self-respecting company you could no longer do without them. There was mainly talk about what was possible, but little was known about whether all those possibilities would actually be seized. That was still a matter of time, people thought then (just like now). That people do not simply conform to the algorithms of the systems, and that systems in themselves do not encourage knowledge sharing, was something that had yet to be discovered.
In this respect, the comparison with the telephone is sometimes made, both as support for and as criticism of such media. With the telephone, everyone is within reach. However, the number of contacts that you actually call, consult and trust is not nearly as large as the number of contacts that you have in your phone list. You can upgrade the software in your device, but that does not mean that you will call more people; at most, you approach people in a way other than just by telephone, for example via Facebook or SMS.