At the location where the program Stuif es In used to be recorded, on June 7, 2011, there was no singing of “this is the end” but there was clapping, listening, meeting and laughing at the symposium ViNT, the App Effect .
The theme question of the day: “What is the consequence of these new possibilities that apps offer? Does it require some small adjustments and just a smart app strategy? Or is the movement so fundamental, are the consequences so profound, that we are dealing with a much more important business and IT transformation?”
Why the App Effect?
In 2007, the iPhone came out with just a few apps. In no time, new ones were developed by people. This happened so unexpectedly and so quickly that even Apple was surprised. There are now so many apps that we are faced with the challenge of counting them all, which is almost impossible.
The number of smartphones has increased enormously in recent years. The interactive start of the symposium demonstrated this. Participants all had to stand, iPhone owners were asked to sit down first, then the Android users, more than half are now sitting. Blackberry was a good 3rd. It turned out that 90% of the audience has a smartphone.
Speaker Menno van Doorn: Research into the App Effect
The Verkenningsinstituut Nieuwe Technologie (VINT) conducted research into “the App Effect”. The research concludes that in 2020 everyone is addicted to information. “Apps are society’s new hard drug,” says Menno van Doorn “and that is fantastic news, for example for the ICT sector. People are taking your product out of your hands. All those possibilities to better serve your customers, to ‘automate’.” Everyone has an interest in continuing to stimulate that addiction. If your company is not yet represented via an app, you need to make up for the damage quickly, is the message .
Together with a number of technology and behavioral experts, VINT outlined four future visions for our society in 2020.
Menno van Doorn, speaker ViNT
Menno van Doorn
Apps have a simple mission, they help companies reinvent themselves. Mobile internet is not about working, but about connecting. Companies and government have to deal with empowered consumers and citizens. Gerd says “Woodstock for marketing. Untie the people and empower them. When we don't have the cloud, we are in trouble.” We can't make money anymore if we don't do it together.
Companies need to be more agile, relevant, connecting and disruptive to keep up. Business models are changing from old style to “interconnected business models”. For example, 80% of Twitter usage is not from Twitter but from all sorts of different applications built on top of it.
Gerd Leonhard
There are already more leads via social media than via Google, which according to Gerd provides fossil information, unlike Facebook and Twitter, which provide real-time and personal information. A piece of advice from Gerd, don't think about what people should do with your tool, but connect to what they are already doing. "Become networked means listening. Brands have to become human, and have to connect."
Gerd Leonhard
In the end, Gerd has far too little time for all the slides and information and advises us, if we want to hear more, to take a look at Gerdtube and look up Connected the Film .
An example of a sector that is suddenly faced with a fait accompli is the telecom sector, and that is precisely where the next speaker is.
Jens Schulte-Bockum, CEO Vodafone NL: “Developments through telcom glasses”
We were shown some impressive statistics about the use of mobile internet, the Netherlands is the leader in Europe and the use has increased enormously in recent years. With old devices the consumption was 0.75 MB per day, while with the current smartphone it is more like 6-12 MB per day.
Jens Schulte-Bockum
It is just the tip of the iceberg, it is expected that there will be much more growth in consumption. For telecom it is not only good news, it is happening faster and differently than expected. As an example of an unexpected turn, Jens mentions the free communication tools such as Skype, which make them adapt to the change faster. “Rebalance to profit from data growth grow morocco phone number list new revenues.”
Jens Schulte-Bockum
More will be settled on the data side and in a different way. Those models are coming. Now follow some advertising slogans from the presentation, you pay and then Vodafone will: “ensure best network, ensure seamless customer experience, ensure key enablers: safety, payment, distribution” All ingredients for success as far as Vodafone is concerned. The telcoms work together to make mobile payment possible, such as in IWallet. There will be no Vodafone store, that station has passed, but Vodafone will facilitate in the apps that are used by customers.
The most interesting part of the presentation was the question just after the keynote: “Aren't you doing the same as the music industry when you hinder free access to the internet by increasing costs?”
“We don’t need regulation, the market regulates itself. Developments are happening so fast that legislation always lags behind too late,” Jens states. He said that he had spoken to Minister Verhagen about free access to the internet. Verhagen has now indicated that he will embrace the proposal of the Lower House , which the speakers later today will undoubtedly be very happy about.
Andreas Sjöström, Sogeti Mobile Guru
Andreas tells in a narrative form about the arrival of the iPad, the app store, various apps that he is very enthusiastic about.
He signals 2 trends: