Quinny's toddlers
With the Quinny Caster Campaign, Quinny had its enthusiastic customers contribute via social media about the use of their strollers. Because the company had virtually no experience with social media, this was a search with varying success, about which Deborah Pete Nemeth honestly tells. Some Quinny Casters managed to deliver beautiful contributions in the form of videos, but quite a lot of contact with the customers was needed to arrive at high-quality contributions. In addition, a lot of personal involvement of employees was needed, also outside office hours, to regulate the campaign well.
What was particularly difficult was that the company had little experience with social media. Quotes such as: nigeria phone number list Then one of my colleagues sat next to her 12-year-old niece on a Saturday and then we started using Twitter as a company” also show that the campaign did not always receive the same amount of professional support. Other issues also raise questions. On the one hand, they proudly report that new media are a good fit for the target group of young mothers who orient themselves strongly via social networking sites. On the other hand, it is strange that the organization does not use the same networks for well-known products, such as the Maxi Cosi. This is clearly an organization that, like a toddler, is taking its first wobbly steps with social media. With a beaming face and full of pride in its own results, but it is clearly still a matter of trial and error.
Rosalinde Dijkman of Esprit tells an enthusiastic story about two employees who managed to use a warehouse full of forgotten red hearts with the company name for a campaign about 'The heart of Esprit' to stimulate pride in their own organization. The campaign started with anonymous emails and quickly grew into an offensive with hijacked screens with a red heart (thanks to the IT department), red hearts in many branches, a splashing company party and a visit to the CEO at the head office. Her presentation showed that you can get a lot going with enthusiasm, creativity and courage, even in a large retail chain like Esprit.