Log in to Triodos Bank with username and password or with identifier
In financial services, privacy and security remain crucial. You prefer to do your banking on your own behind the computer. A user expects to be able to log in here, and also wants to, consciously. This is not something you want to link to a social, informal login, such as your Facebook account (Open ID).
Log in with Open ID
As an alternative to 'hard' login, many retailers offer Open ID. With Open ID, the consumer can create and manage a digital identity. The unique thing is that you can use existing and already stored personal data. You have stored the information in social networks such as Hyves and Facebook. All this personal data together makes up your ' digital identity '. Of the users who use Open ID, Facebook is by far the most used. There are also many examples where, in addition to traditional login, only login via Facebook is offered. In this case, the retailer has already made the choice.
Using a Facebook login has great advantages for both the user and the retailer. For the user, the advantages are:
You do not create a full account, but you can benefit from everything in the 'closed' environment.
Signing up is much faster, because no personal data is requested. If a visitor is already logged in to pakistan phone number list Facebook on the current computer or other device, it is only 1 click: accept that this site has access to your basic Facebook information
The biggest opportunities for providers in Open ID lie in the advantage that:
The site or service becomes much more personal and relevant to the user. Think of showing which products your visitor's friends like or view. Or, like TripAdvisor, showing which activities your Facebook friends undertake and what the most popular destinations are. TripAdvisor makes grateful use of the possibilities that a social network offers. By logging in with Open ID, TripAdvisor has access to what your friends have done, what they like and where they have been; as long as they have shared this on Facebook.
TripAdvisor makes good use of opportunities that Facebook offers for a travel site
A negative aspect for the user is that he or she does not know exactly what he or she is giving permission for, at the moment that he or she agrees to the Facebook “Request for permission”. For example, in the example below you see that the user gives Groupon permission to access his or her general data. This also includes, for example, everything “that he or she has shared with other people”. And whether every user really agrees with this, that is of course still the question…