6 Benefits of Using Social Media for SMBs
Posted: Tue Feb 18, 2025 6:19 am
Playing on social media is a very interesting alternative for SME entrepreneurs. Research by the renowned agency Motivaction also establishes that within SMEs far too little is being done to use social media. Pieter Paul Verheggen of Motivaction sees a task for MKB-Nederland. “The SME as an important engine behind the Dutch economy benefits from good use of social media.”
There are many advantages for SMEs to be more active on the internet via social media. We will now mention 6.
1. Social media are already used by the majority of the population
Social media in the Netherlands have a higher penetration of 54% than in the US . Of the time that people are online, they spend 50% on social media. This means that there is much less time to visit all those other websites. In the Netherlands, there are now more than 4.4 million active websites. The chance that someone ends up on your own SME website is therefore becoming increasingly smaller.
Social Networks in NL
2. Social media are actually already in the DNA of SMEs
Where large companies increasingly arrange their customer contacts top-downparaguay phone number list and more and more Indian call centers do the work, it is precisely the SME companies where every employee is imbued with good customer contact. At the moment, large companies have the greatest difficulty in effectively setting up an internal organization for serving social media. That is a major competitive advantage for SMEs. They already speak the language of the customer internally. They actually do not have to do anything other than repeat that behavior in social media. Most social media dialogues are not much different from the social conversations in the store. It is precisely the communication at that level that is effective in social media. Most large companies, with one exception, do not yet have a clue about it. A huge opportunity for SMEs.
There are many advantages for SMEs to be more active on the internet via social media. We will now mention 6.
1. Social media are already used by the majority of the population
Social media in the Netherlands have a higher penetration of 54% than in the US . Of the time that people are online, they spend 50% on social media. This means that there is much less time to visit all those other websites. In the Netherlands, there are now more than 4.4 million active websites. The chance that someone ends up on your own SME website is therefore becoming increasingly smaller.
Social Networks in NL
2. Social media are actually already in the DNA of SMEs
Where large companies increasingly arrange their customer contacts top-downparaguay phone number list and more and more Indian call centers do the work, it is precisely the SME companies where every employee is imbued with good customer contact. At the moment, large companies have the greatest difficulty in effectively setting up an internal organization for serving social media. That is a major competitive advantage for SMEs. They already speak the language of the customer internally. They actually do not have to do anything other than repeat that behavior in social media. Most social media dialogues are not much different from the social conversations in the store. It is precisely the communication at that level that is effective in social media. Most large companies, with one exception, do not yet have a clue about it. A huge opportunity for SMEs.