Holaba: accurate and real-time consumer insights
Posted: Tue Feb 18, 2025 6:24 am
During a pleasant lunch, the 'founding father of the internet', Jan van den Bergh, told us about his adventure in China. The founder of the successful advertising agency Boondoggle, which won the most Spin Awards this year with, among other things, the KLM campaign, launched Holaba in China. A recommendations method that, with a huge database and accurate results, could well become groundbreakingly big.
Jan is at the forefront of the internet business in Belgium and won a Lifetime Achievement Award in 2007 for his work and dedication to the internet. He is currently active in China and has launched a completely new company there: Holaba . In my estimation peru phone number list the Holaba method can become for social media recommendations what Google Adsense was for online ads in search.
Holaba is a unique company that is building a huge database of so-called 'brand recommenders'. In China, this currently amounts to around 150,000 consumers, spread across all corners of the world. By following these recommenders, Holaba can gain accurate insight into the preferences of Chinese consumers for certain brands and products. Holaba's accuracy is so high that it can see these preferences down to the level of a city. Another powerful feature is that Holaba works in real time.
Imagine now being able to see what your consumer crowd in a specific region thinks about your brand 24/7!
In China this is now a reality for:
45,000+ Products
5000+ Brands
240+ Subcategories
20 Categories
150,000+ Registered users coming from 300 Chinese cities
Positive and negative recommendations.
Jan is at the forefront of the internet business in Belgium and won a Lifetime Achievement Award in 2007 for his work and dedication to the internet. He is currently active in China and has launched a completely new company there: Holaba . In my estimation peru phone number list the Holaba method can become for social media recommendations what Google Adsense was for online ads in search.
Holaba is a unique company that is building a huge database of so-called 'brand recommenders'. In China, this currently amounts to around 150,000 consumers, spread across all corners of the world. By following these recommenders, Holaba can gain accurate insight into the preferences of Chinese consumers for certain brands and products. Holaba's accuracy is so high that it can see these preferences down to the level of a city. Another powerful feature is that Holaba works in real time.
Imagine now being able to see what your consumer crowd in a specific region thinks about your brand 24/7!
In China this is now a reality for:
45,000+ Products
5000+ Brands
240+ Subcategories
20 Categories
150,000+ Registered users coming from 300 Chinese cities
Positive and negative recommendations.