In the coming period, Sanoma will mainly work on kids apps, app directories, shopping apps, magazine apps, location-based businesses, interactive ads and custom apps for third parties. Sanoma sees that the landscape of available apps is confusing for many consumers and therefore wants to develop a number of guide apps in which fun apps are promoted in a clear manner. Although Sanoma has already delivered a respectable number of apps, it is not an easy path. Kienhuis indicates that Sanoma has so far been “roughly even” with its apps, there is clearly no easy market or cash cow yet.
All in all, the Mobile Convention shows that mobile is undergoing a stormy development. It portugal phone number list has long since ceased to be a mobile phone, the device has become a Swiss army knife with ever-expanding functions and possibilities. Consumers use mobile phones en masse. It is striking that almost half of mobile data use takes place via WiFi, often at home or in the office. This means that mobile phones have long since ceased to be just a device for on the road. At home, mobile phones are also used all day long to stay in touch with others or to make purchases. It is also striking that many companies still hardly support mobile purchases on their website.
Consumers don't need to be told that mobile is undergoing a stormy development, but companies are still searching. Where should we invest, how can we make money, which competitors are going to completely overturn our market? These are matters that many organizations do not have a clear view of; everyone is searching for the best way. It was precisely this search that became clear today at the Mobile Convention and made it an exceptionally interesting event.