Glass lid on the company
But in addition, employees can still get going on their own initiative, whether or not on the company system. Not to mention Wikileaks-like activities. Under this pressure, the corporate communication strategy is sidelined and communication is fragmented. Management does not see how Social Media Engagement activities dominate on all kinds of platforms and media. They are not aware of the scope of a Social Media Engagement action and suddenly they find themselves on the street, without clothes on. It is annoying when a famous comedian like Youp van 't Hek comes to laugh at you! Thinklessly starting Social Media Engagement, initiated by marketing, often results in nothing more than a glass lid on the company's waste bin.
An interactive website makes it possible for visitors to get in direct contact with the company. After all, Youp van 't Hek's complaints eventually reached the director of T-mobile. Companies must therefore realise that social media have an effect on every employee in the organisation. Before a company decides to set up an interactive website, it must first consider the consequences of an interactive website for the entire organisation. Too often, companies are not prepared for the large flow of information that social engagement produces. It qatar phone number list is therefore important that companies first consider a solid design and lay a good foundation.
Is an interactive website actually desirable?
Social Media Engagement, or building a Social Media Friendly Webportal, is something that should be addressed last with an interactive website. Before an organization starts, it should first ask itself the following basic questions: Who am I? What do I want to be? Am I a sincere organization? The culture of the back office and the culture of the front office come into direct conflict on the social media platforms. The quality of a service or product can no longer be thrown over the fence to the next department. This corresponds to the working method of the quality manager, who is used to handling complaints in a structured manner. However, the most important thing for the marketing department is that a company logo is visible everywhere. Embracing Social Media Engagement is actually embracing the basic principles of TQM (Total Quality Management). And that does not seem to be the core competence of the marketing departments. And now to involve the quality department in marketing? They should be concerned with checking procedures, performing audits and mapping internal processes and not with marketing?