What is a brotherly relationship? Mature products on
Posted: Mon Dec 23, 2024 10:38 am
So their core points to one point: product diversion. Simply put, use one product to help another product increase exposure and guide users to use or understand new product features. But do you know? Product forms often have two relationships, namely "father-son relationship" or "brother relationship". What is a father-son relationship? As the name suggests, father and son. There are many products on the market with a large user base, so they think about how to increase the exposure of their new products; for example: adding a "silhouette" entrance to Douyin and adding a "video account" entrance to WeChat.
The core is that father and son have a "blood" relationship.competition. Although japan mobile number they are not in direct competition, they will help each other to win through mutual exposure. For example, members of JD.com can enjoy the membership benefits of iQiyi. This is a typical mutual help. So what is the purpose of this help? There are two points: Acquire new users and build an ecological system. In terms of acquiring new users, whether it is for consumers () or for enterprises (), whenever a new product is launched, it will be promoted through various channels to attract users.
Usually, some mature and user-trusted products are used to help guide traffic. Because the product has won the trust of users, it is easier to use them to guide traffic to establish an initial user base. Not only new products do this, but even mature products have to continuously increase exposure and traffic when the market competition is fierce in order to maintain competitiveness and market position. For example: guide you to download, follow, register and experience, etc. ... Speaking of building an ecological system, it is not difficult to understand. Over time, the company will continue to launch new products related to the original products to form a complete enterprise ecosystem.
The core is that father and son have a "blood" relationship.competition. Although japan mobile number they are not in direct competition, they will help each other to win through mutual exposure. For example, members of JD.com can enjoy the membership benefits of iQiyi. This is a typical mutual help. So what is the purpose of this help? There are two points: Acquire new users and build an ecological system. In terms of acquiring new users, whether it is for consumers () or for enterprises (), whenever a new product is launched, it will be promoted through various channels to attract users.
Usually, some mature and user-trusted products are used to help guide traffic. Because the product has won the trust of users, it is easier to use them to guide traffic to establish an initial user base. Not only new products do this, but even mature products have to continuously increase exposure and traffic when the market competition is fierce in order to maintain competitiveness and market position. For example: guide you to download, follow, register and experience, etc. ... Speaking of building an ecological system, it is not difficult to understand. Over time, the company will continue to launch new products related to the original products to form a complete enterprise ecosystem.