Social selling: increase your sales with this strategy in 2022

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Every day, we spend several minutes and even hours consuming social media content. In this article, you will learn how social selling creates huge business opportunities by interacting with social media users.

Attracting customers is one of the fundamental aspects of a business’s success and survival. After all, there’s no point in having good products and services if no one consumes them.

In the age of technology, companies and digital marketing agencies have increasingly explored social media as a source of customer acquisition. This is because these networks have a large number of users who interact with each other, sharing details and data about their behavior, needs and consumption habits.

Presence on networks such as LinkedIn , Facebook and Instagram facilitates the process of prospecting and building relationships with potential customers, as the campaigns and content created can be integrated into users' feeds and posts in a more natural and spontaneous way, compared to other more direct sales approaches.

This is precisely the concept of Social Selling: companies Cambodia telegram data that are present on social networks to interact with the public and understand their needs and propose solutions through relevant and informative content, thus building a relationship that future sales can develop.

Want to know more about Social Selling? Read the full article!
Social Selling
Social Selling
What you will read about Social Selling:
What is Social Selling in 2022?
The expression Social Selling can be translated as Social Sales and is based on the creation and development of genuine and authentic relationships with social media users as part of the sales process.

Nowadays, with the widespread popularity of social media, the Social Selling strategy has been widely applied in online environments such as LinkedIn, Twitter, Instagram, Facebook, among other social media. It is quite common to see company profiles interacting with users on social media to, for example, answer questions.

Furthermore, the Social Selling method is widely used by companies that operate in the B2B business model, that is, Business to Business, in which a company provides products and services to other companies.

Unlike the idea of ​​hard selling, in which commercial contact is direct and incisive, the Social Selling strategy focuses on a more moderate and subtle approach through, for example, interactions, likes and comments on posts by users of a given social network and the creation and publication of informative content such as texts, photos and videos published in the feed.



What is the difference between Social Selling and Social Media Marketing in 2022?


The concepts of social selling and social media marketing are often confused, but these two strategies have different goals.

In general, social selling works as a technique to leverage social media sales to generate engagement and engage potential customers. Social media marketing strategy, on the other hand, aims to achieve marketing and branding goals or brand awareness through content sharing.

In short, the objective of Social Selling is to sell more by building relationships of trust with social media users, while the Social Media Marketing method aims to promote the company and its brands, present and publicize services and products through the creation of content.



How to implement the Social Selling strategy?
To build a relationship of trust with leads, also known as potential customers, it is important to think of an efficient strategy. Here are 3 tips for putting Social Selling into practice and boosting your e-commerce sales:



Focus on Relationship
It's quite easy to identify a company that is just trying to sell a product or service and a company that is concerned with understanding needs and providing solutions through a more casual and subtle interaction.

Social Media Engagement
Social Media Engagement
This focus on building a relationship of trust with a potential client, before worrying about closing sales, is the great difference in the Social Selling method.



Useful Content
Establishing a relationship of trust with leads involves implementing a content marketing strategy that solves problems and satisfies the needs of this target audience before making any offer or sales attempt.

Creating content for social media that adds value also helps generate more qualified leads that are informed about the characteristics of the company's products or services , which can speed up the purchasing journey and the sales funnel.



CRM Application and Metrics
Use CRM (Customer Relationship Management) tools to manage customer purchase history and data on potential customer interactions that can help convert these leads on social media.

Analyzing social media metrics is also important to check the results achieved and to be able to make adjustments and improvements to the social selling strategy.

Among the existing metrics, some of the most important are LTV (Lifetime Value), which evaluates how much and how long customers spend with your company, and CAC (Customer Acquisition Cost), showing the average investment to acquire a customer.