Differentiate or die, the marketing scenario
Posted: Mon Dec 23, 2024 10:44 am
If anyone could create a business model that fits well with the potential and current market, delivering more value than their competitors, and it were that easy and simple, marketing managers would obviously not earn the large amounts of money they currently earn. Carrying out a marketing plan process correctly, beyond the knowledge of the product that it requires, requires a special talent, a unique sensitivity of experience and a few drops of genius that very few know and that is very difficult to achieve. So the next time you see someone praising a product or service attributing to it the concept of being "pure marketing", tell them, "Good thing" if they achieve success being just marketing, imagine what they would achieve if the product or service they sell were at the same time as good as what they claim to be. Perhaps being just marketing is precisely delivering what many want, at a good price, through the right channel and with effective communication.
We cannot be blind and fail to recognize that there are all mobile number list false strategies that tarnish a discipline that sometimes borders on ethics. But the specific actions of some unscrupulous individuals cannot tarnish a tool that aims to achieve commercial objectives that improve people's quality of life.
Marketing becomes stronger in competitive markets. If there were only one controller of a service with monopolistic characteristics where probably no one could compete, what we would have would be commodity products. That is, almost the raw material. With almost no advances or comforts. Where prices would be set by the "owner of the farm" and if customer service is now unsatisfactory, it is better not to imagine what the level of attention would be under that scenario.
Thanks to marketing, there is the possibility of overcoming and trying to conquer clients and consumers. This is the tool that allows brands to conquer their users. It also allows them to differentiate some from others, and this has turned the products we currently consume into real surprise boxes. Without marketing we would probably still have phones that only make calls, or clothes that only protect against cold and modesty. Without marketing we would not have shows with unforgettable experiences. Without marketing we would not have facilities and security in the purchasing process. In short, marketing is the engine of competition, the engine of the survival of brands and products that has led us to improve the quality of our experiences day by day and therefore the quality of life of users on the planet.
We cannot be blind and fail to recognize that there are all mobile number list false strategies that tarnish a discipline that sometimes borders on ethics. But the specific actions of some unscrupulous individuals cannot tarnish a tool that aims to achieve commercial objectives that improve people's quality of life.
Marketing becomes stronger in competitive markets. If there were only one controller of a service with monopolistic characteristics where probably no one could compete, what we would have would be commodity products. That is, almost the raw material. With almost no advances or comforts. Where prices would be set by the "owner of the farm" and if customer service is now unsatisfactory, it is better not to imagine what the level of attention would be under that scenario.
Thanks to marketing, there is the possibility of overcoming and trying to conquer clients and consumers. This is the tool that allows brands to conquer their users. It also allows them to differentiate some from others, and this has turned the products we currently consume into real surprise boxes. Without marketing we would probably still have phones that only make calls, or clothes that only protect against cold and modesty. Without marketing we would not have shows with unforgettable experiences. Without marketing we would not have facilities and security in the purchasing process. In short, marketing is the engine of competition, the engine of the survival of brands and products that has led us to improve the quality of our experiences day by day and therefore the quality of life of users on the planet.