WhatsApp to sell more
Posted: Wed Feb 19, 2025 8:59 am
Are you still not using WhatsApp for your business? If so, you're late! But don't worry, in today's post we're going to start from the beginning, so you can discover the many benefits of starting to use this channel in your professional environment as well.
WhatsApp, WhatsApp Business or WhatsApp API?
The first thing we want to explain to you is that WhatsApp has three different interfaces and each one implies a format and knowledge.
When we talk about WhatsApp , we are referring to the app that most users have and that was their native experience, that is, the initial communication app that we all downloaded.
WhatsApp Business is the app they created for managing company channels, which has a specific app and some added features.
When we talk about the WhatsApp API , it is the development environment that makes communication between two or more platforms possible, so it is necessary to integrate it with other software to work.
In this post we will focus on talking about the first two because Israel telegram data they are free solutions and we understand that at the SME level, they are also the most used and the most confused. But if you are a more advanced user, WhatsApp Business falls short for you, and you want to explore advanced WhatsApp marketing solutions such as scheduled mass mailings, custom automations, connection with CRM or ecommerce, among many others, do not miss our next post on advanced WhatsApp Marketing .
And now, WhatsApp or WhatsApp Business?
Both applications have the same design and structure, but WhatsApp Business has much broader possibilities and is also designed and focused on businesses.
To start, you can create a company profile where you can add relevant corporate information: website, location, opening hours... and even a product catalogue with photos and descriptions!
But the best thing about this version is that you can activate auto-responses for a specific time, a vacation period, or even to respond to everyone with a welcome message.
And here's a trick that few people know about: the WhatsApp Business app can be linked to a landline number, so you can choose between linking it to your mobile or a landline. What do you think?
However, if you want to find out more about all the technical options of this app, we invite you to read our full post about WhatsApp Business.
Strategies to sell more on WhatsApp
If you already have this app installed for your business, we want to tell you what strategies you should implement to exploit its full potential. Let's get the most out of it!
1. Create a customer database: the more segmented the better! The app itself will allow you to tag your contacts, so you can use these tags for interests, status in the sales funnel or categorize them by leads/customers.
2. Use catalogues and orders via WhatsApp: take advantage of the visibility of your catalogue to inform about all your products, but also to promote specific offers or promotions.
3. Use mailing lists and statuses: a very useful resource to connect directly with your clients/leads. You can use them for promotional campaigns, generating ROPO, asking for reviews or simply to send inspirational content.
4. Follow-up and engagement strategies: in addition to gaining visibility, it is important to carry out actions that seek feedback from your customers. Some useful strategies for this are:
Personalized messages: Sending messages that feel personal and direct can significantly increase response rates. Using the customer’s name and referencing previous interactions can make the message more relevant and welcoming.
Quick replies: Setting up quick replies for frequently asked questions can improve efficiency and ensure that customers receive immediate answers. This is crucial to maintaining customer interest and satisfaction.
Offer and news notifications: inform customers about special offers, new products or services that are relevant to them. It is important to maintain a balance between not overwhelming them with messages and opting to communicate news that really adds value.
Surveys and feedback: invite customers to share their opinions through short surveys sent via WhatsApp. Not only does this provide valuable information, but it also makes customers feel valued and part of the development of the service or product.
Exclusive content: Offering content that is only available to WhatsApp subscribers, such as early access to sales, behind-the-scenes content, or specialized information. This can increase engagement by creating a sense of exclusivity.
Helpful reminders: Send reminder messages for appointments, events, or when a shopping cart is pending completion. These reminders can help increase conversions and keep your brand relevant in the customer’s mind.
Post-purchase follow-up: Sending a message after a purchase to thank the customer, offer additional help, or suggest related products can improve the long-term relationship and encourage future purchases.
WhatsApp, WhatsApp Business or WhatsApp API?
The first thing we want to explain to you is that WhatsApp has three different interfaces and each one implies a format and knowledge.
When we talk about WhatsApp , we are referring to the app that most users have and that was their native experience, that is, the initial communication app that we all downloaded.
WhatsApp Business is the app they created for managing company channels, which has a specific app and some added features.
When we talk about the WhatsApp API , it is the development environment that makes communication between two or more platforms possible, so it is necessary to integrate it with other software to work.
In this post we will focus on talking about the first two because Israel telegram data they are free solutions and we understand that at the SME level, they are also the most used and the most confused. But if you are a more advanced user, WhatsApp Business falls short for you, and you want to explore advanced WhatsApp marketing solutions such as scheduled mass mailings, custom automations, connection with CRM or ecommerce, among many others, do not miss our next post on advanced WhatsApp Marketing .
And now, WhatsApp or WhatsApp Business?
Both applications have the same design and structure, but WhatsApp Business has much broader possibilities and is also designed and focused on businesses.
To start, you can create a company profile where you can add relevant corporate information: website, location, opening hours... and even a product catalogue with photos and descriptions!
But the best thing about this version is that you can activate auto-responses for a specific time, a vacation period, or even to respond to everyone with a welcome message.
And here's a trick that few people know about: the WhatsApp Business app can be linked to a landline number, so you can choose between linking it to your mobile or a landline. What do you think?
However, if you want to find out more about all the technical options of this app, we invite you to read our full post about WhatsApp Business.
Strategies to sell more on WhatsApp
If you already have this app installed for your business, we want to tell you what strategies you should implement to exploit its full potential. Let's get the most out of it!
1. Create a customer database: the more segmented the better! The app itself will allow you to tag your contacts, so you can use these tags for interests, status in the sales funnel or categorize them by leads/customers.
2. Use catalogues and orders via WhatsApp: take advantage of the visibility of your catalogue to inform about all your products, but also to promote specific offers or promotions.
3. Use mailing lists and statuses: a very useful resource to connect directly with your clients/leads. You can use them for promotional campaigns, generating ROPO, asking for reviews or simply to send inspirational content.
4. Follow-up and engagement strategies: in addition to gaining visibility, it is important to carry out actions that seek feedback from your customers. Some useful strategies for this are:
Personalized messages: Sending messages that feel personal and direct can significantly increase response rates. Using the customer’s name and referencing previous interactions can make the message more relevant and welcoming.
Quick replies: Setting up quick replies for frequently asked questions can improve efficiency and ensure that customers receive immediate answers. This is crucial to maintaining customer interest and satisfaction.
Offer and news notifications: inform customers about special offers, new products or services that are relevant to them. It is important to maintain a balance between not overwhelming them with messages and opting to communicate news that really adds value.
Surveys and feedback: invite customers to share their opinions through short surveys sent via WhatsApp. Not only does this provide valuable information, but it also makes customers feel valued and part of the development of the service or product.
Exclusive content: Offering content that is only available to WhatsApp subscribers, such as early access to sales, behind-the-scenes content, or specialized information. This can increase engagement by creating a sense of exclusivity.
Helpful reminders: Send reminder messages for appointments, events, or when a shopping cart is pending completion. These reminders can help increase conversions and keep your brand relevant in the customer’s mind.
Post-purchase follow-up: Sending a message after a purchase to thank the customer, offer additional help, or suggest related products can improve the long-term relationship and encourage future purchases.