B2BMA Dashboard Metrics
B2B Marketing Analytics is an incredibly powerful reporting feature. Here at MarCloud Consulting, we love this feature and have created a blog that details Where to Start With B2B Marketing Analytics Plus Dashboard for those who have not experienced it yet!
This feature is included with Pardot Plus and Advance editions and tracks engagement in predefined dashboards, providing us with detailed and colourful visible data. As amazing as this feature is, it just got a lot simpler to operate! Widget labels have been updated to be more identifiable, allowing us to see which instance the metric has originated from (Pardot or Salesforce) or whether it is a total or unique view.
B2BMA Dashboard
Additionally, to make life a bit easier, a Help’ button has been egypt country code for whatsapp created to detail the widget or value one may be stuck at.
This update applies to Lightning Experience and Salesforce Classic and is included in Pardot Plus and Advanced. It’s also available in Pardot Pro and Ultimate editions with the B2B Marketing Analytics add-on.
Pardot Email Open and Click Rates
Anyone who has ever sent an email may have felt the frustration of scanner activity interfering with our email click and open rates. Well, no more.
With an added filter on metrics, suspected security scanner activity has been excluded, Simply meaning we now have more accurate results to report on, producing reliable ROI for all Pardot editions.
List email statistics
While we are on the subject of accuracy, we are now able to recalculate list email statistics. This update is for all Pardot editions and allows statistics to be verified if a discrepancy or error is suspected.
for accuracy and organisation, with the user being notified when the recalculation is complete, allowing us to complete tasks in the meantime.
WordPress Pardot Plugin
Pardot WordPress plugin and WordPress Block editor are now compatible - this is good news! With this update, it allows users access to certain Pardot features such as dynamic content blocks on WordPress pages through the website.
An additional note about WordPress includes the authentication, th e method of which has also been updated! As we are moving towards a unified instance, this will now be done through Salesforce SSO for a seamless transition for all Pardot editions.
Please note that the existing authentication process through Pardot will be removed in February 2021.
Tracker Domains
If you weren’t aware of this before, Pardot Admins can now automatically enable SSL certifications for new tracker domains. This quick change involves heading to the account settings and simply checking the “enable” option.
Tracker Domains example
It is available for all Pardot editions, which is brilliant news this process secures any validated tracker domains you add in the future. However, remember that for existing tracker domains, you must still manually enable SSL.
Moreover, as of July 2020, all Pardot edition users are now able to customise Pardot assets through any tracker domain. Before updating, the primary tracker domain was the default for all asset links.
Note: this functionality does not include emails without templates.