Marketing Automation. Advantages, tools and best strategies

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Advantages of marketing automation
Develop campaigns with fewer human resources.
It allows us to minimize errors as much as possible and achieve greater overall productivity, since our human team can dedicate itself to actions of greater relevance to the business or the project. In this way, not only can costs and times be reduced, but investment per client can also be optimized.

Streamline management processes to save time.
Saving time is the number one key to marketing automation. Effective planning, prepared with the attention and dedication that the task requires, increases productivity and also allows for increased brand visibility. Time in our sector is worth more than bitcoin in its heyday.

Qualify our clients.
Marketing automation processes, well configured under a Spain telegram data precise journey, can help us collect massive and immeasurable feedback about our leads, allowing us to nurture and refine our database. In this way, we improve customer and database management, increasing sales opportunities. Each action can be tracked and monitored by segmenting the audience in real time.



As we gain more information about our leads and therefore more advanced segmentation, automation processes make life much easier for us to manage and build relationships with each segment of our audience.



Best Marketing Automation Tools in 2022
Zapier
To connect and integrate APIs and applications without the need for code development: it is perfect for those who want to connect web tools without having programming knowledge. It is the ideal tool to carry data from one place to another: if you make an advertisement on Facebook Lead Ads and you need to pass the information to the marketing automation platform you usually use, for example. Combinations can be made between different devices and it is particularly useful when leads need to be shared with another department or with another company (in the case of doing a co-Marketing action, for example).

Hubspot
Probably among the most famous, it is without a doubt the most complete (and also with the largest share of clients in the international market). In extreme synthesis we could say that it is a CRM platform that allows you to manage online marketing campaigns (and it has many more features that will make many of your objectives a reality), automating the entire lead process.

Marketo
We are talking about another of the international market leaders, which allows you to execute, manage and analyse both online and offline marketing activities and interactions and on social networks. Thanks to this tool, you can add thousands of contacts to your system in a short time and you can manage email marketing campaigns, sales insight, social marketing and many, many more features, which have made it achieve the role it has in many companies around the world.