Post Performance Report: Masterful examples of executive brand advocacy

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It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. That’s why many leaders stay away from building a personal brand, whether by choice or corporate mandate. Despite the risk, many grow their followings by regularly sharing brand content, thought leadership and even a peek into their personal lives.

Because when executives approach social in an intentional way, it makes their brand panama mobile database seem more approachable, honest and trustworthy. With a focused executive social strategy, leaders amplify visibility and deepen connections with customers, employees, investors, media and partners.

Let’s dive into our lineup of executives (and the teams who support them) who are the most effective on social, and tips for developing your own successful executive communications program.