5 advantages of inbound marketing for real estate agencies to improve sales profitability

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To answer these questions, you need to know what your marketing and sales teams are doing, as both of them are key to not only revenue growth but also profit growth.

Real estate inbound marketing strategies will help you improve your commercial profitability. Learn about the advantages it offers for your development.



Why real estate inbound marketing?
Remember when you had to place ads in newspapers or magazines? Put up posters or send emails to a list of people you didn't know? That's a thing of the past. Technology has given us new tools to sell better.

Today, your clients are surfing the Internet, looking for options for their future colombia phone number data home on blogs, social media, websites. They ask for recommendations, they compare, and before you know it, they have made 60% of their purchase decision, without consulting an agent.

Inbound marketing focuses on the prospect's purchasing process and uses content to attract those interested in buying a home.

Unlike traditional methods, when you implement inbound marketing in your real estate business, it is possible to reduce marketing costs, since you will attract prospects who are really interested in your offer, shortening and making the sales process more efficient , too.



How does inbound help increase profitability in real estate agencies?
A well-implemented real estate inbound marketing strategy can help grow your development by generating leads and facilitating their conversion into clients .

It also boosts operational efficiency of marketing and sales departments, leading to better ROI.

This methodology uses non-intrusive tactics and performs measurable actions in the short and long term, adding value to the prospect throughout their purchasing process.

To do this, you create an ideal customer profile or buyer persona , which helps you segment your market to define how and with which customers to interact. In addition, you use automation tools such as CRM, which provide valuable marketing and sales reports.

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creating your ideal client profiles <<

These are 5 advantages that you can see reflected in your commercial profitability when you do real estate inbound marketing:



1. Greater attraction of qualified prospects
Since your potential clients search and get information on the Internet before going to a real estate agent, you must offer them content that helps them move forward in their purchasing process. Today, the power of information and control of the sale lies in their hands.

Real estate inbound marketing helps you attract qualified prospects through digital assets and conversion paths, which serve to reduce the cost of customer acquisition over time.

The more useful and relevant your content is, the more you will scale as a viable option. These digital assets also last over time and you can update them continuously. The idea is to provide value from the early stages of the purchasing process .

For example, a comparative article on mortgage loans, a decoration guide, using SEO tactics to position your website in search engines and landing pages to obtain the contact details of your potential customers.

Managing these leads will help you to follow up with each prospect from the beginning to the end of their buying cycle. This way, you can nurture your prospect base, monitor them, and identify when they are ready to buy and contact them.

As a result, you streamline your qualification process and accelerate your sales by embracing lead capture and follow-up as a continuous revenue-generating process.



2. Know in detail the actions that are working
Another advantage of real estate inbound marketing is that every action can be measured. From how many visitors come to your website, registrations, qualified leads, closings, nothing your teams do will go unnoticed.

This is achieved through marketing and sales alignment , which provides constant feedback, helps streamline tasks, and save time and resources .

By using a tool like CRM to track each prospect throughout their buying cycle and each action taken by both teams, it is possible to optimize sales and customer acquisition tactics .