Use AI and automation for support
Posted: Wed Feb 19, 2025 10:33 am
Per the Sprout Social Index ™, 81% of marketers said AI positively impacted their work, citing benefits like more time for creativity (78%) and increased efficiency (73%). Another 47% plan to use AI to handle basic customer inquiries in 2024 and beyond.
Thoughtfully using AI for customer service can help brands reallocate care teams’ time so they can handle tasks more efficiently. Plus, AI can help improve direct responses and meet audiences with more authenticity and human connection.
For example, our Enhance by Assist capability helps customer service agents enhance the tone of their responses to match the customers’.
Sprout's Enhance by AI capability helps customer service agents customize the portugal mobile database tone of their responses to match the customers'.
AI and automation also improve customer care workflows. Sprout’s Case Management solution enables your team to automatically create Cases for each social message that needs a reply—and route them to the right team or individual based on custom criteria and rules.
Each team in Sprout has access to a distinct queue, where they can see all incoming messages assigned to them and key details about each Case. Teams can access Cases via a specific pane in the primary navigation menu.
The Case Management Solution in the Sprout Social platform. In the image, you can see a red box highlighting the teams' unassigned cases, which are tagged for AI, product support and product marketing issues.
In addition to our Case Management solution, Sprout also has a Smart Inbox, where all incoming messages from across social channels are visible in one single stream. The inbox also includes other tools that empower your team to resolve issues faster, with AI-enhanced agent replies that make replying fast and easy, tags that allow for efficient sorting and filtering and bulk actions to quickly triage messages.
Thoughtfully using AI for customer service can help brands reallocate care teams’ time so they can handle tasks more efficiently. Plus, AI can help improve direct responses and meet audiences with more authenticity and human connection.
For example, our Enhance by Assist capability helps customer service agents enhance the tone of their responses to match the customers’.
Sprout's Enhance by AI capability helps customer service agents customize the portugal mobile database tone of their responses to match the customers'.
AI and automation also improve customer care workflows. Sprout’s Case Management solution enables your team to automatically create Cases for each social message that needs a reply—and route them to the right team or individual based on custom criteria and rules.
Each team in Sprout has access to a distinct queue, where they can see all incoming messages assigned to them and key details about each Case. Teams can access Cases via a specific pane in the primary navigation menu.
The Case Management Solution in the Sprout Social platform. In the image, you can see a red box highlighting the teams' unassigned cases, which are tagged for AI, product support and product marketing issues.
In addition to our Case Management solution, Sprout also has a Smart Inbox, where all incoming messages from across social channels are visible in one single stream. The inbox also includes other tools that empower your team to resolve issues faster, with AI-enhanced agent replies that make replying fast and easy, tags that allow for efficient sorting and filtering and bulk actions to quickly triage messages.