Free conversations: The number of free WhatsApp conversations between your business and users.
Paid conversations: The number of WhatsApp conversations between your business and users that you have to pay for.
Total conversation charges: The total amount your business has been charged for WhatsApp conversations during the specific reporting period.
To learn more about these WhatsApp Business metrics, check out our help page.
Person standing in kitchen, leaning against the counter while smiling and reading a france mobile database WhatsApp business message on phone.
The built-in metrics with WhatsApp Business Platform accounts are a great starting point. But to determine whether a campaign is paying off — and perhaps more importantly, brainstorm potential improvements — you’ll need to know a bit more than the number of conversations you sent and received.
Get more insights about your WhatsApp campaigns by following the these steps with your company’s development team. You can also skip to the next section if you don’t handle attribution modeling.
Set up attribution modeling
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sumaiyakhatun27
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