Emotional marketing and neuromarketing
Posted: Thu Feb 20, 2025 3:27 am
Why do emotional marketing actions have a greater impact than any other stimulus? The answer is simple: emotions connect with our brain more quickly. Neuromarketing , techniques that attempt to understand and know the levels of concentration that people present when faced with different stimuli, is closely linked to emotional marketing.
Neuromarketing and emotional marketing have managed to identify ivory coast phone number data two key moments in a person's decision-making process . Firstly, emotion, the identification of a new feeling and the interpretation made of it. On the other hand, there is experience, the remarkable event in a person's life.
Taking these two concepts into account and with the help of neuromarketing techniques, customers and companies exchange a series of emotional, sensory and information stimuli that create a strong bond between both parties. This is how emotional marketing emerges.
Can I also apply emotions in my marketing?
One of the most common questions is always: "Are these types of actions also valid for my company? I sell trucks!"
Whether you sell trucks, a service to the end consumer or a product worth millions, emotional marketing and any other marketing strategy , when used well, is optimal for any type of company and sector.
Neuromarketing and emotional marketing have managed to identify ivory coast phone number data two key moments in a person's decision-making process . Firstly, emotion, the identification of a new feeling and the interpretation made of it. On the other hand, there is experience, the remarkable event in a person's life.
Taking these two concepts into account and with the help of neuromarketing techniques, customers and companies exchange a series of emotional, sensory and information stimuli that create a strong bond between both parties. This is how emotional marketing emerges.
Can I also apply emotions in my marketing?
One of the most common questions is always: "Are these types of actions also valid for my company? I sell trucks!"
Whether you sell trucks, a service to the end consumer or a product worth millions, emotional marketing and any other marketing strategy , when used well, is optimal for any type of company and sector.