This data points to an important conclusion: smart speakers are gradually changing consumer behavior. According to this article from the AdAge portal, this implies two fundamental points for the marketing area:
1. Guide your audience
It is essential for marketing professionals who work with audio to “teach” their audiences how to use smart speakers correctly. In other words, how to ask correctly. For example, if we ask Alexa to “Play Alpha FM”, the device may not tune into a Brazilian el salvador mobile database station, but rather one in the Middle East. When it comes to marketing for smart speakers, you need to be very clear about what you want your consumers to do in order to access your brand, or that of your clients.
2. Take advantage of shared listening
Smart speakers are putting listening back into the context of social interactions. After more than a decade of headphone dominance, people tuned into their own music through devices like Spotify or podcasts, smart speakers are changing that. Families are gathering around an audio device in a scene that hasn’t been seen in decades – simply because it’s fun.
Two key points for smart speaker marketing
-
- Posts: 854
- Joined: Mon Dec 23, 2024 3:33 am