Talk to your affiliate partners
Posted: Thu Feb 20, 2025 3:49 am
Cookies may be one of the easiest ways to track users and commissions, but they are not the only option. Your organization will likely find a new way to properly credit your affiliates. When you find that solution, try to communicate it to your influencers.
For example, server-side cookies are starting to kenya phone number data look like the most popular substitute. This technology tracks the customer's first and last click. It then traces the path to find out which affiliate earned you that conversion.
If you are considering using server-side cookies, consider sharing this plan with your partners. Understanding the process can make them feel more confident in their own marketing strategies, so providing this information can help maintain your sales.
Additionally, going into detail about your plans to adapt to a kitchen-less future can also establish your brand as a leader. So, you might also consider publicly releasing your plans. Leading membership group Commission Junction recently used this strategy:
Image from a press release about how CJ has prepared for the kitchenless future of e-commerce.
Additionally, this approach can make you seem more accessible to new affiliates looking for networks to join. If influencers feel that you will help them succeed in uncertain times, they may be more interested in partnering with you.
For example, server-side cookies are starting to kenya phone number data look like the most popular substitute. This technology tracks the customer's first and last click. It then traces the path to find out which affiliate earned you that conversion.
If you are considering using server-side cookies, consider sharing this plan with your partners. Understanding the process can make them feel more confident in their own marketing strategies, so providing this information can help maintain your sales.
Additionally, going into detail about your plans to adapt to a kitchen-less future can also establish your brand as a leader. So, you might also consider publicly releasing your plans. Leading membership group Commission Junction recently used this strategy:
Image from a press release about how CJ has prepared for the kitchenless future of e-commerce.
Additionally, this approach can make you seem more accessible to new affiliates looking for networks to join. If influencers feel that you will help them succeed in uncertain times, they may be more interested in partnering with you.