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Posted: Thu Feb 20, 2025 4:16 am
There is a massive amount of social media data available today, and businesses are eager to tap into it. Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing.
A data visualization that reads: Social media data and insights are currently underutilized at my company. 69% of business leaders agree, with 30% strongly agreeing and 39% somewhat agreeing. The data indonesia mobile database visualization goes on: Companies must rely more heavily on social media data and insights to inform business decisions outside of marketing. 95% of business leaders agree, with 43% strongly agreeing and 52% somewhat agreeing.
Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions.
With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.
Why a social media scorecard is crucial for leadership
Most CEOs are already a part of their brand’s external social strategy. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. If executives want to make the most of social media investments, they need to reevaluate how social data is internally shared and acted on across their teams.
A data visualization that reads: Social media data and insights are currently underutilized at my company. 69% of business leaders agree, with 30% strongly agreeing and 39% somewhat agreeing. The data indonesia mobile database visualization goes on: Companies must rely more heavily on social media data and insights to inform business decisions outside of marketing. 95% of business leaders agree, with 43% strongly agreeing and 52% somewhat agreeing.
Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions.
With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.
Why a social media scorecard is crucial for leadership
Most CEOs are already a part of their brand’s external social strategy. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. If executives want to make the most of social media investments, they need to reevaluate how social data is internally shared and acted on across their teams.