External environment analysis: Identifying opportunities (O) and threats (T)

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Once you have identified the internal environment, you can then identify the external environment.
Here, you will identify the items that correspond to opportunities and threats, and investigate factors that are affecting sales and brand power that are beyond your own control.
If you change your perspective on the external environment, you will be able to find various factors, so try to write down factors with small to large impacts.

Examples of Opportunities (O)
Examples of SWOT analysis opportunities include:

There are no competitors offering products or services that use technology at a higher level than ours
There are few competitors in the area
Domestic demand for the target products and services is on the rise
If you can determine where your company's strengths lie in comparison belarus mobile database to other companies in the same industry , you can find opportunities in a SWOT analysis.
In addition, you can also expect that the current trends in demand and economic conditions will be favorable for you, in addition to your competitors.

Think about what you can do to leverage your existing position and grab more market share.

Specific examples of threats (T)
The following are specific examples of threats in SWOT analysis:

Competitors are losing market share
The number of competing stores in the target area has increased dramatically
Domestic demand for the target product or service is on the decline
If you find that there are trends that are the exact opposite of the opportunities in your SWOT analysis , summarize them as threats.
Although you cannot eliminate threats directly, it is possible to minimize the risk depending on your strategy.

Face the threat head on and think carefully about how to respond.

Cross SWOT analysis: A strategy planning technique
It is important to create a strategy using a cross-SWOT analysis that combines each element .
For example, you can maximize the effect by identifying opportunities and utilizing them as strengths.
You can also take steps to cover threatening factors with strengths.

Consider whether you can maximize your effectiveness and hedge your risks by combining the four strategies above.