Business Messaging Demands

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While the new, conversational nature of business messaging might take some getting used to, there's really no reason to believe that a campaign content initially designed for say, a social or online advertising channel, couldn't be easily repurposed into an engaging and interactive marketing message for your customers. There are also a number of opportunities for cross-channel promotions of which your team can take immediate advantage.


Don't think of business messaging platforms as replacing other channels as much as honduras mobile database playing a mutually supportive role in your omnichannel campaigns. For example, content from an Instagram post, like an image or short video clip, can be easily formatted into a message to your customers, perhaps with a call to action to visit your website or subscribe to your social channels. A tease of your email newsletter could encourage shoppers to subscribe on that channel.


Give yourself permission to be creative – your existing assets can almost certainly provide a number of derivative works that would help engage and drive customer interest on a business messaging channel.