How to make a creative briefing work in the home office?
Posted: Thu Feb 20, 2025 4:28 am
We've gathered some more advice from Google teams to help you write a good creative brief while working from home.
Dr. Frederik G. Pferdt, the company's Innovation Evangelist and Adjunct Professor at Stanford University's Hasso Plattner Institute of Design, believes in the concept of human-centered design thinking to generate trust and safety in the minds of remote teams and advises focusing on people's needs using empathy, expansive thinking, and experimentation.
See below how to apply each of these strategies when putting together your creative briefing in your home office.
Have empathy
Listen more than usual. Since the focus is on switzerland mobile database human needs and changing your perspective, with empathy you can be inspired by people's needs, feelings and motivations and then start creating relevant solutions to real problems. In other words, when creating the briefing, put yourself in the shoes of the person who will perform the task. What questions might the professional have? What will they need to do their job?
After creating a creative briefing while working from home, ask your employees for their opinions and be open to receiving criticism and feedback. Listening to and understanding creatives will help you improve your creative briefing even more, as it will encourage you to write more assertively and seek increasingly efficient solutions.
Since we’re talking about design, worrying about the design of your writing changes the way your text is read. When writing emails or your creative brief, pay attention to the scannability of your text. Don’t write a continuous text without pauses or paragraphs. Use terms that are easy to understand and allow yourself to write creatively.
Runrun.it offers enough space to write any team's creative brief, giving you the option to format the text to highlight important topics and information with bold or bullets, link or attach supporting and reference materials.
Dr. Frederik G. Pferdt, the company's Innovation Evangelist and Adjunct Professor at Stanford University's Hasso Plattner Institute of Design, believes in the concept of human-centered design thinking to generate trust and safety in the minds of remote teams and advises focusing on people's needs using empathy, expansive thinking, and experimentation.
See below how to apply each of these strategies when putting together your creative briefing in your home office.
Have empathy
Listen more than usual. Since the focus is on switzerland mobile database human needs and changing your perspective, with empathy you can be inspired by people's needs, feelings and motivations and then start creating relevant solutions to real problems. In other words, when creating the briefing, put yourself in the shoes of the person who will perform the task. What questions might the professional have? What will they need to do their job?
After creating a creative briefing while working from home, ask your employees for their opinions and be open to receiving criticism and feedback. Listening to and understanding creatives will help you improve your creative briefing even more, as it will encourage you to write more assertively and seek increasingly efficient solutions.
Since we’re talking about design, worrying about the design of your writing changes the way your text is read. When writing emails or your creative brief, pay attention to the scannability of your text. Don’t write a continuous text without pauses or paragraphs. Use terms that are easy to understand and allow yourself to write creatively.
Runrun.it offers enough space to write any team's creative brief, giving you the option to format the text to highlight important topics and information with bold or bullets, link or attach supporting and reference materials.