The Ultimate Guide: Customer Retention for Agencies

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When a new client signs a contract with the agency, everyone is thrilled. It means more money in the bank and one more case in the portfolio, in addition to always bringing new perspectives and possibilities for action. However, teams often increase cameroon mobile database scope of work, the challenge of deliveries increases and it is very likely that some people will become overwhelmed, deadlines will be missed and budgets will exceed what was initially agreed. The client does not see the expected results and, suddenly, the person who started out as a good partner ends up becoming a key player in a worn-out, stressful relationship with no good news. For this reason, client retention is always a challenge for agencies.

No agency wants to end a relationship like this. That’s why we’ve put together some tips to help agencies retain clients by delivering quality service on time and with results that make them want to stay. By understanding how much each project really costs the company, the real dedication of the teams and the results of each campaign, it will be easier to price fairly and negotiate new (and old) contracts – even in a crisis scenario like the one we’re experiencing today, with the coronavirus pandemic.